Exhibition "The Power of Advertising. El Gremi. One Hundred Years Making Brands Talk"

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15 June 2026 – 30 August 2026 · 09:00

Sala d'Exposicions, la Dreta de l'Eixample, Eixample

The exhibition, open until 30 August, forms part of the centenary celebrations of Gremi de Publicitat, Comunicació i Màrqueting. An immersive experience offering a contemporary perspective on advertising and its economic, social and cultural influence. This is the guiding theme of the exhibition "El poder de la publicitat. El Gremi. Cent anys fent parlar les marques", organised by Palau Robert and Gremi de Publicitat, Comunicació i Màrqueting. The exhibition combines historical pieces, print adverts, commercials, interactive elements and emblematic campaigns to explain how Catalan advertising has evolved over time. Admission is free and it can be visited until 30 August in room 3 of Palau Robert. Large LED screens form the basis of the exhibition, projecting the content of each section. The first section provides a historical retrospective while also looking at the present and future of the Gremi. The second reproduces different campaigns and advertisements showing the evolution of the advertising world and, in turn, society. The third section presents the perspectives of different representatives from the sector —from companies and clients to universities— reflecting on the…

Source: Ajuntament de Barcelona · checked on 30 August 2026

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